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Dongfeng Passenger Vehicle identification starting multiple sub-brand will be unified identity

Date:2013-04-23 11:36:46 Hits:2149
Metropolis Daily News newspaper reporter Shi Peng
Environment for the automobile market "slight increase" Dongfeng moves constantly expand the merger and reorganization, on the one hand, in the field of commercial vehicles, on the other hand, to enrich its own brand vehicles. Yesterday, the company's own brand passenger cars have added a "war", Dongfeng Fengshen A601.6L small displacement products available, the product will want to include in the new energy subsidies camp. The same time, the new logo of Dongfeng Passenger Vehicle starter.

Multiple sub-brand will be unified identity

The reporter has learned that the new line of A60 all models, will be the first to use Dongfeng Passenger Shuangfeiyan logo. Dongfeng will be integrated in the sales, design, research and development, new energy sector resources of its own car brand. In a 4S store in the future, will be able to buy Aeolus, King Plaza and many other brands of passenger cars.

To Li Chunrong, deputy general manager of Dongfeng Passenger Vehicle Company, Dongfeng Fengshen, Dongfeng popular sub-brand products will be gradually unified identity, unified collaborative store sales, and this co-shop will be rolled out this year, 30.

Recently, some media reported that Dongfeng Fengshen steady decline in the first-tier cities such as Beijing and Guangzhou 4S shop, only some of the store just to maintain existing customer groups after-sales. In this regard, the deputy general manager of Dongfeng Passenger Vehicle Liu Yuchun, micro-growth era, the main battlefield of the car prices have started dropping to the second and third tier cities, Aeolus future collaborative store layout will also focus to these areas.

According to the general manager of Dongfeng Zhu Fushou, Dongfeng Fengshen first 8 months of sales of approximately 37,000 units, an increase of 113%, an increase ranked first in the industry.

Dragon will push its own brand products

Dongfeng "independent" planning, in addition to the Dongfeng passenger car brands, Dragon, East of the joint venture plant should launch its own brand. Liu Weidong, deputy general manager of Dongfeng introduced in R & D and design, the style of these models to be consistent with Dongfeng products, DPCA own brand products, for example, will officially launch in 2015 into a unified "Button "system.

Liu Weidong analysis in production, the Dragon can take advantage of existing platforms to develop its own brand of the joint venture plant with the existing models shared production line, you can save the cost of production; sales channels, Shenlong there Dongfeng Peugeot and Dongfeng Citroen two brands, if we establish a third independent channel marketing would be more difficult, unified collaborative system, can make up for Dongfeng Passenger Vehicle pre-products of a single bottleneck.

"Not only is the new model will share the development platform, including powertrain and new energy products." Dongfeng Motor Corporation Technology Center, deputy director of temperature development analysts say, Dongfeng will use the five platform independent models and development.
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